Kids

It'Sugar Gund Rubik's Pusheen plush
April 19, 2024

There’s Nothing Puzzling About This Partnership: New Plush Honors Rubik’s Cube

In celebration of the puzzle's 50th anniversary, It'Sugar is the first retailer to sell a new Gund plush of Pusheen holding the iconic toy.

Fuggler x PMI Kids World collectibles
April 18, 2024

It’s About to Get a Whole Lot ‘Fugglier!’ PMI Kids World Secures Exclusive Global Deal for Fuggler

PMI Kids World is prepping to expand the Fuggler brand with new collectibles this winter thanks to a new licensing agreement.

Yellow Radio Flyer Via eBike
April 18, 2024

After 2 Years of Consumer Research, Radio Flyer Introduces Its Next Generation of Family EBikes

The legacy brand's latest electric bike release is the first of multiple new models joining its Flyer line this year.

Mattel Adventure Park Arizona
April 11, 2024

Mattel Is Opening a New Theme Park Complete With a Barbie Beach House, Hot Wheels Rollercoasters

Mattel Adventure Park Kansas City will offer the same attractions found at the original Mattel Adventure Park Glendale, Ariz.

Acquisition Depositphotos
April 10, 2024

Vtech Just Completed a Huge Acquisition in Germany

The assets purchase agreement was announced earlier this year on Jan. 24, and the transaction was completed on April 5.

Hot Wheels Flippin Fast Die-Cast
April 4, 2024

Hot Wheels Unveils New Design Created to ‘Encourage Open-Ended Play’

Hot Wheels is "encouraging infinite ways of play for fans" with a new design validated by the Autistic Self Advocacy Network.

Empty Boardroom Deposit Photos
April 4, 2024

Hasbro’s Board of Directors Says Goodbye to 4 Longtime Members, Hello to 3 New Faces

New board members come from Jack in the Box Inc., Nexon Co. and Zynga.

Deddy Bears April 2024 Launch
April 2, 2024

Remarkable Brands Is Ready to Help Roll Out This New ‘Deadly Adorable’ Line in North America

Defined by their “creepy-cool” look, Deddy Bears come with their own coffin-shaped package with a character biography.