Quarterly reports: Keurig Dr Pepper hikes ad spend by double digits
Plus, Nestle is promising to step up its North American “innovation intensity.”
Blue Jay outfielder goes to bat for enamel protection
Haleon’s Pronamel brand is connecting to sports fans.
Schneiders meats AI
The campaign tests whether real or AI images of Schneiders looks better.
APG, POCAM spark discussion on more inclusive marketing briefs
The two organizations hosted a hackathon to make strategic planning more inclusive.
Hellmann’s heroes a zero
The Unilever brand also unveiled sneakers laddering back to a longstanding CSR commitment.
Molson rolls out brand platform to foster connection among Canadians
The company wants to highlight backyard gatherings this summer.
Fountain Tire cautions against perils of driving in the rain
The brand designed rain-activated murals in Vancouver to help educate drivers.
Canadian Young Lions 2024 winners announced
Teams from John St., Rethink, Courage, McDonald’s, Brizi and Cossette Media will represent Canada in the global contest.
Industry Moves: Humber River Health Foundation appoints Diamond as AOR
Plus, One Twenty Three West brings aboard new senior director.
MHI RJ highlights work-life balance in expansive global recruitment ads
The aviation company wants its campaign to set itself apart from a sea of sameness.
Taco Bell marketer talks shifting late-night perception of the brand
The QSR’s new campaign is trying to drum up more business in the daytime.
Industry Moves: Gut CSO departs
Plus, two former Hill+Knowlton CDs launch a new consultancy.
Truly is tapping expressiveness and passion in hockey fandom
The RTD, hot on the heels of its NHL team up, unveils a new brand platform.
Why Cashmere is celebrating Toronto’s most brilliant bathrooms
Kruger’s CMO talks connecting luxury washrooms with a luxury product.
